02. Opportunity
Second Order Effects of Airbnb
Airbnb took vacation rentals from a sleepy off-shoot of hospitality to a dominant category in the broader market. Travelers were greeted with self check-in, tech-enabled service & unique, bespoke experiences en masse for the first time. And they loved it.
We’re still early in the arc of this story, the effects of which continue to create opportunity. Especially as more discerning travelers look for something new that offers the best of both short-term rental and traditional hotel & resort properties.
Travel Preferences
Traveler preferences changed following the rapid adoption of short-term rentals in the late 2010s
Delivering it all: Discerning Traveler's Want More
Though preferences changed en masse, discerning travelers still want the design & consistency of traditional hotel and resort properties along with the new features introduced by Airbnb & STR.
Traditional Hotels
Branded Rentals
Standard STRs
Bespoke properties respond & test the limit
Some pioneering developers and proprietors responded to the unmet desires of this class of traveler by creating unique, bespoke properties. These properties pushed the limits of what guests would accept & be willing to pay for at a non-resort property if provided the blend of autonomy, unique experience, high-design, and consistency they sought.
The market responded in kind
Branded Rentals
As these first properties found success and validated the thesis that ROI could be found when investing more and more in quality, more hosts & developers began to create their own bespoke, branded rentals. The category has become defined by properties with the following traits:
Sedona's First Collection of Branded Rentals
Oxido is expanding on the success of Willow House, riding the broader trend shifting the hospitality landscape towards design-forward, experiential stays.
