04. Market
Project Market
Sedona boasts highly favorable supply and demand dynamics. As a gauge for overall accommodation supply, Sedona has a remarkable ratio of visitors to available short-term rental (STR) units, outpacing many top outdoor destination markets in the US.
Town | Visitors / Year | Visitors / STR |
|---|---|---|
Sedona, AZ | 3.5M | 1,200 |
| Jackson, WY | 2.6M | 1,240 |
| Aspen, CO | 1.5M | 715 |
| Vail, CO | 1.5M | 406 |
Hotel Supply Gap
Throughout the Western US, hospitality supply has fallen behind growing demand. Flexible work schedules in our post-Covid shutdown era have fueled a group of mid- to high-earning, adventurous travelers who prioritize design focused accommodations in recreation rich destinations.
There is a large supply gap between dated B&Bs (low-end of spectrum on price & desirability) and luxury legacy hotel brands such as Auberge & Aman (top-end of spectrum on desirability & price).
Sedona Competition
Sedona accommodation offerings fall into two similar categories, Dated with an approachable price and high-end, traditional programming (restaurant, concierge) and expensive.
Top Features
Travelers Love Sedona
Recent press coverage, content creation on platforms like Instagram, its unique natural beauty and diverse activities contribute to Sedona’s continued growth in popularity as a top Southwestern recreational destination.
- Hiking & Trail Running
- Mountain Biking & Road Cycling
- Wine Tasting and Vineyard Tours
- Off-Road Jeeping (Self-Guided & Tour)
- Yoga & Spiritual Adventures (Vortex Tours)
- Cathedral Rock
- Devil's Bridge Trail
- Oak Creek Canyon
- Montezuma Castle
- Red Rock State Park
- Boynton Canyon Trail
- 2 hrs to Major Metro / Airport in Phoenix
- 2 hrs to Grand Canyon (day trips possible)
- 30mi from junction of I-40 (NC to CA)
- 2.5 hrs to Antelope Canyon (UT)
- 2h 45 mins to Horeshoe Bend (AZ)
- 3.5 hrs from Monument Valley (UT)
