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04. Market

Project Market

Sedona boasts highly favorable supply and demand dynamics. As a gauge for overall accommodation supply, Sedona has a remarkable ratio of visitors to available short-term rental (STR) units, outpacing many top outdoor destination markets in the US.


Visitors / Year

Visitors / STR

Sedona, AZ



Jackson, WY



Aspen, CO



Vail, CO



Hotel Supply Gap

Throughout the Western US, hospitality supply has fallen behind growing demand. Flexible work schedules in our post-Covid shutdown era have fueled a group of mid- to high-earning, adventurous travelers who prioritize design focused accommodations in recreation rich destinations.

There is a large supply gap between dated B&Bs (low-end of spectrum on price & desirability) and luxury legacy hotel brands such as Auberge & Aman (top-end of spectrum on desirability & price).

Briar Patch Inn / Amangiri

Sedona Competition

Sedona accommodation offerings fall into two similar categories, Dated with an approachable price and high-end, traditional programming (restaurant, concierge) and expensive.

L’Auberge Sedona
$1,000 / Night
Enchantment Resort
$965 / Night
El Portal
$481 / Night
Briar Patch Inn
$429 / Night

Top Features

Diverse Activities
Great Regional Access
Notable Attractions

Travelers Love Sedona

Recent press coverage, content creation on platforms like Instagram, its unique natural beauty and diverse activities contribute to Sedona’s continued growth in popularity as a top Southwestern recreational destination.

Top Activities
  • Hiking & Trail Running
  • Mountain Biking & Road Cycling
  • Wine Tasting and Vineyard Tours
  • Off-Road Jeeping (Self-Guided & Tour)
  • Yoga & Spiritual Adventures (Vortex Tours)
Notable Attractions
  • Cathedral Rock
  • Devil's Bridge Trail
  • Oak Creek Canyon
  • Montezuma Castle
  • Red Rock State Park
  • Boynton Canyon Trail
Regional Accessibility
  • 2 hrs to Major Metro / Airport in Phoenix
  • 2 hrs to Grand Canyon (day trips possible)
  • 30mi from junction of I-40 (NC to CA)
  • 2.5 hrs to Antelope Canyon (UT)
  • 2h 45 mins to Horeshoe Bend (AZ)
  • 3.5 hrs from Monument Valley (UT)